THE BESPOKE DESIGNER - Brand Identity | Product Packaging

Brand Identity
Workbook

Brand Identity Workbook

This workbook is designed to help define your brand identity and aid in an incredible design journey together.

Let’s talk about your

BRAND IDENTITY

Your brand is your company’s voice. It is the identity that leaves an impact and sets you apart from your competition. Brand design is an essential aspect of your company’s image and it has the potential to make a lasting impression in an instant. I want to make sure that I understand you and your business by establishing a distinguishable brand identity. Creating a brand with strong values, greater connections and that resonates with you and your target audience.

THE 5 BRAND PILLARS

(the foundations of your brand)

Purpose - Perception - Personality - Position - Promotion

Your details

First name

Last name

1. Purpose
Purpose can be described as the mission and foundation of your company. The integrity of being a purpose-driven company comes from your commitment to stay true to your core.

What is the name of your business?

What are you here to do?

What problem are you solving?

What motivates your purpose?

2. Perception
The way your brand is viewed both internally and externally, through messaging, design, online reviews, advertising, first-hand experiences with your brand and your word-of-mouth reputation.

How do we think customers perceive our brand?

What do they perceive your value to be?

What do people think of your competitors?

3. Personality
This will influence your brand’s voice, design, colour palette, and much more. Having a brand personality and using it consistently throughout your sales, marketing and communications, builds a brand your audience can relate to.

How would we describe the business if it were a person?

Imagine you're in a conversation with your ideal customer or client. How would you describe your language/tone of voice?

What is your workplace culture/asthetics/vibe like?

4. Position
When you can define your position and audience we can deliver a strategic analysis of your business competitors and create a ‘point of difference’ for your own brand identity.

Who are you attempting to appeal to and why?

What category is your brand competing in?

Where do you currently stand in the marketplace, in relation to your competitors?

Where would you like to stand in the marketplace, in relation to your competitors?

What’s your long-term vision for your company? What are you working toward?

5. Promotion
Promotion includes all the ways you introduce, engage, entice, and motivate customers to connect with your brand and choose your offerings over others. A comprehensive ‘Brand Style Guide’ of your new brand identity is a MUST to ensure that your brand standards are consistent throughout your promotional collateral.

Where do your customers or audience expect to find you? (Facebook/Instagram etc)

Do you need assistance with designing social media promotions?

Well done & thank you!