Product Packaging
Do you have an incredible product - but lack packaging lustre?
The Bespoke Designer has worked with clients covering a wide range of sectors including food and beverage (FMCG), health and beauty and clothing/apparel.
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Our product packaging design services are all about creating iconic, eye-catching designs that not only align seamlessly with your brand but also captivate customers at first glance. We craft packaging that tells your story, highlights your product's unique qualities, and ensures you stand out on the shelf in even the most competitive markets.
Ready to make your product unforgettable?
01
Discovery
The discovery stage of product packaging design is all about understanding your business and vision. We start with a Strategic Online Packaging Design Workbook to gather key insights, followed by a Creative Brand & Packaging Design Discovery Call to explore your full design requirements and assets, such as graphics, photography, and copy. From there, we present a detailed proposal and contract to ensure clarity and alignment before moving forward.
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02
We do the hard Mahi!
The research stage of brand packaging design dives deep into understanding your market and competition. We step out of the studio and into real-world retail spaces to analyse competitor packaging trends and consumer behaviour. Combining these insights with our years of design expertise, we craft a strategy tailored to make your product stand out. From here, the creative design process begins!
03
We Create
During the design stage of product packaging, we work closely with our Copywriter to refine and perfect your packaging copy, ensuring it’s retail-ready and fully compliant with industry standards. With this foundation in place, we create your 'Packaging Design Stage 1 Concepts,' presenting initial designs that align with your vision and product goals.
04
We Refine
The refinement stage of product packaging design ensures your vision is brought to life with precision and clarity. We keep you connected throughout the process, discussing your packaging concepts to gather detailed feedback. From there, we refine your chosen concept, incorporating extended marketing visuals for your products, and finalise your complete product packaging design, ready for market success.
05
We Deliver
Our product packaging design deliverables include everything you need for a polished and professional result. You’ll receive print-ready design files, comprehensive print guides, and bespoke finish guides for details like die cuts, foil, or embossing. Additionally, we provide a detailed Style Guide to extend your image collateral, ensuring consistency across marketing, product shoots, website design, and social media.