WHAT'S YOUR 'BRAND PERSONALITY'?

This is such an important question that we ask clients right at the start of our creative journey together. It's an integral part of our Brand Identity Workbook.

Many clients don't have the answer straight away (that's OK)...but it's our job to find the answer. Don't worry...it's less of an interrogation - more of a relaxed chat with a coffee kind of deal.

Yep - this is our vibe at The Bespoke Designer We're bold, we're fun, very approachable...and do like the occasional cocktail!

Many moons ago someone described me as 'quirky'. At 20 (something) years old I took this quite offensively. But having another 20 years to ponder that very direct personality review...I now absolutely embrace it. I don't outwardly try to be 'quirky'...it just seems to be my natural resting state. My wardrobe declares it, the design studio embodies it - part of a 1910 countryside villa (bold on the outside, full of quirky delights on the inside)...and so, it seems natural that I would let my 'quirky personality' be the voice of my brand.

Knowing your brand personality is essential for designing a strong and authentic brand identity. Your brand personality defines the traits, emotions and values that your brand embodies, helping you connect with your audience on a deeper level. When you understand whether your brand is playful, sophisticated, bold or approachable, we can craft visuals, messaging and designs that truly resonate and differentiate you in the market. Aligning your brand identity with your personality ensures consistency and builds trust.

SOME PERSONALITY Q's & A's for you...

1. How would we describe the business if it were a person? (example: Powerful, bold, impactful)

2. When you speak to your customers or audience, what tone of voice do you use? (example: energetic, project passionate, direct.)

3. What is your workplace culture/aesthetics/vibe/design like? (example: uncluttered, white walls, bold furniture, art and sculpture

Once we determine your brand’s personality, we can define your voice and tone - essentially, how you speak to your audience across multiple platforms. 

Let's make your brand memorable and impactful!

START YOUR BRAND JOURNEY